{"title":"Shaving Cream","description":"\u003cp\u003eShaving cream helps create cushion, glide and skin comfort during wet shaving. It supports razor control and can make the shave feel smoother for both barbershop services and home grooming.\u003c\/p\u003e\n\u003cp\u003eCompare texture, scent, lather style and skin feel when choosing a shaving cream. Creams are often easy to work with, especially when paired with a shaving brush, quality razor and suitable aftershave finish.\u003c\/p\u003e\n\u003ch2\u003eHelpful buying guides\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/en-da\/blogs\/guides\/shaving-cream-soap-gel-guide\"\u003eShaving cream, shaving soap or shaving gel: what should you use?\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en-da\/blogs\/guides\/shaving-brush-guide\"\u003eShaving brush guide: synthetic, boar and badger brushes explained\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eRelated collections\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/en-da\/collections\/shaving-care\"\u003eShaving Care\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en-da\/collections\/shaving-gel\"\u003eShaving Gel\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en-da\/collections\/shaving-soap\"\u003eShaving Soap\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en-da\/collections\/aftershave\"\u003eAftershave\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en-da\/collections\/shaving-brushes\"\u003eShaving Brushes\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eWhat does shaving cream do?\u003c\/h3\u003e\n\u003cp\u003eShaving cream helps soften hair, reduce friction and create a protective layer between the blade and skin.\u003c\/p\u003e\n\u003ch3\u003eIs shaving cream better than shaving soap?\u003c\/h3\u003e\n\u003cp\u003eShaving cream is usually faster and easier to lather. Shaving soap can offer a more traditional routine and a firmer lather when used correctly.\u003c\/p\u003e\n\u003ch3\u003eShould shaving cream be used with a brush?\u003c\/h3\u003e\n\u003cp\u003eIt can be applied by hand, but a shaving brush can improve lather, lift the hair and create a more even application.\u003c\/p\u003e","products":[{"product_id":"pre-shave-cream-refresh-eucalyptus-100ml-copy","title":"Proraso Pre-Shave Cream Refreshing Eucalyptus 100ml","description":"\u003ch2\u003ePre Shave Cream 100ml Green Proraso\u003c\/h2\u003e\n\u003cp\u003eThe ideal skin preparation for a flawless shave. The traditional formula has been enriched with raw materials of natural origin that make it consistent, concentrated, rich and non-greasy.\u003c\/p\u003e\n\u003cp\u003eEUCALYPTUS OIL: Has an invigorating and purifying effect.\u003cbr\u003eMENTHOL: With refreshing and revitalising properties. The daily ritual that becomes a moment to take care of yourself.\u003cbr\u003eNO PARABENS – NO SILICONES – NO MINERAL OILS\u003cbr\u003eHow to use it: Proraso cream softens the beard, tones and protects the skin, preparing it for a better shave. Moisten your face and massage with Proraso Cream, then lather up normally with soap or shaving foam.\u003c\/p\u003e\n\u003cp\u003ePRORASO GREEN LINE\u003cbr\u003eThe classic line, the one Proraso was born with. It is suitable for all types of beards and for skin that seeks freshness and tone.\u003cbr\u003eA classic fragrance with notes of menthol and eucalyptus.\u003cbr\u003eProraso green line products are distinguished by the use of:\u003cbr\u003e– Ingredients of Natural origin\u003cbr\u003e– Menthol\u003cbr\u003e– Eucalyptus oil\u003cbr\u003e– NO use of ingredients of animal origin\u003c\/p\u003e\n\u003cp\u003eDERMATOLOGICALLY TESTED\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":57313497907574,"sku":"400500","price":4.78,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/5055\/6278\/files\/proraso-pre-shave-cream-eucalyptus.png?v=1758880400"},{"product_id":"proraso-pre-shave-cream-sensitive-green-tea-100-ml-copy","title":"Proraso White Sensitive Pre-Shave Cream 100ml","description":"\u003ch2\u003ePre Shave Cream 100ml White Proraso\u003c\/h2\u003e\n\u003cp\u003eIt softens the beard, protects sensitive skin from the aggression of the razor and prevents redness.\u003cbr\u003eOAT EXTRACT: has an emollient and soothing effect while respecting the pH of the skin.\u003cbr\u003eGREEN TEA: natural antioxidant, rich in polyphenols and minerals.\u003cbr\u003eTHYME EXTRACT: Natural anti-bacterial prevents blemishes and post-shave irritation.\u003cbr\u003eAll the pleasure of a quick and easy shave, without trauma to sensitive skin.\u003c\/p\u003e\n\u003cp\u003eNO PARABENS – NO SILICONES – NO MINERAL OILS.\u003c\/p\u003e\n\u003cp\u003ePRORASO WHITE LINE\u003cbr\u003esuitable for those with sensitive skin that tends to be irritated. Thanks to its special anti-irritation properties, it leaves the skin soft, both before and after shaving.\u003cbr\u003eA fragrance with fresh and fruity notes of lime and apple.\u003c\/p\u003e\n\u003cp\u003eProraso white line products are distinguished by the use of:\u003cbr\u003e– Ingredients of Natural origin\u003cbr\u003e– Oat extract\u003cbr\u003e– Green Tea\u003cbr\u003e– Thyme extract\u003cbr\u003e– NO use of ingredients of animal origin\u003c\/p\u003e\n\u003cp\u003eDERMATOLOGICALLY TESTED\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":57313498366326,"sku":"400501","price":4.78,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/5055\/6278\/files\/proraso-pre-shave-green-tea-oat.jpg?v=1758880304"},{"product_id":"pre-shave-cream-protective-100ml","title":"Proraso Pre Shave Cream Protective 100ML","description":"\u003ch2\u003eProraso pre shave cream Protective Blue 100ml\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePRE-SHAVE CREAM:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eProraso Protective Blue Pre-Shave Cream is the ideal product for preparing the skin for\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003etraditional shaving\u003c\/strong\u003e. This cream has been formulated to soften and prepare even the thickest, coarsest beards, allowing for a smooth and comfortable shave.\u003c\/p\u003e\n\u003cp\u003eIts use ensures an effective and close shave, reducing the risk of irritation and redness. Its special formula, enriched with natural ingredients, offers extra protection for the skin, leaving it soft and hydrated.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo parabens, No silicones, No mineral oils\u003c\/strong\u003e\u003cbr\u003eProraso Protective Blue Pre-Shave Cream is a high-quality product made without the use of parabens, silicones, or mineral oils. This ensures gentle care that respects the skin, even the most sensitive skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDermatologically tested\u003c\/strong\u003e\u003cbr\u003eThe safety and effectiveness of this product are guaranteed by dermatological testing. This means that Proraso Protective Blue Pre-Shave Cream is suitable for all skin types, including the most sensitive.\u003c\/p\u003e\n\u003cp\u003eFor best results, apply Proraso pre-shave cream to the face and neck before shaving. Massage gently until fully absorbed. Then proceed with traditional shaving.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eAqua (Water\/Eau), Stearic Acid, Glycerin, Parfum (Fragrance), Tocopheryl Acetate, Aloe barbadensis Leaf Juice, Menthol, Cetearyl Alcohol, Tetrasodium Glutamate Diacetate, Potassium Hydroxide, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Hexyl Cinnamal, Linalool, Coumarin, Isoeugenol.\u003c\/p\u003e\n\u003cp\u003eSize: 100ml\u003c\/p\u003e\n\u003cp\u003eMade in Italy\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":57313515995510,"sku":"400503","price":5.35,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/5055\/6278\/files\/pre-shave-cream-aloe-vera-vitamin-e.jpg?v=1758880123"},{"product_id":"pre-shave-cream-nourish-100ml","title":"Proraso Pre-Shave Cream Nourishing for Coarse Beards 100ml","description":"\u003ch2\u003ePre Shave Cream 100ml Red Proraso\u003c\/h2\u003e\n\u003cp\u003ePRE-SHAVE CREAM:\u003cbr\u003eThe ideal preparation for an effective and deep shave even for the thickest and hardest beards, allowing for a perfect and smooth shave.\u003c\/p\u003e\n\u003cp\u003eNO PARABENS – NO SILICONES – NO MINERAL OILS\u003c\/p\u003e\n\u003cp\u003ePRORASO RED LINE EMOLLIENT AND NOURISHING\u003cbr\u003eIndicated for thicker, tougher beards. It softens the beard, making shaving easier.\u003cbr\u003eAn intense fragrance with aromatic notes of sandalwood.\u003c\/p\u003e\n\u003cp\u003eProraso white line products are distinguished by the use of:\u003cbr\u003e– Ingredients of Natural origin\u003cbr\u003e– Shea Butter\u003cbr\u003e– Sandalwood Oil\u003cbr\u003e– NO use of ingredients of Animal origin\u003c\/p\u003e\n\u003cp\u003eDERMATOLOGICALLY TESTED\u003c\/p\u003e","brand":"Proraso","offers":[{"title":"Default Title","offer_id":57313579041142,"sku":"400502","price":4.78,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/5055\/6278\/files\/proraso-pre-shave-cream-sandalwood_png.webp?v=1758879670"},{"product_id":"pre-shave-cream-refresh-eucalyptus-300ml","title":"Proraso Professional Pre-Shave Cream Refreshing Eucalyptus \u0026 Menthol 300 ml","description":"\u003ch2\u003ePre shave cream Green professional format 300ml – Proraso\u003c\/h2\u003e\n\u003cp\u003eThe ideal skin preparation for a flawless shave. 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Perfect for all skin types, it's a post-shave treat your face will adore.\u003cbr\u003e\u003cbr\u003e\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n  \n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eVolume\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003e13.5 fluid ounces\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eFormulation\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003e2-in-1 Cream \u0026amp; Cologne\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eSkin Type\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003eAll\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eBenefit\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003eAnti-Razor Burn Protection\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eBenefit\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003eCalms Irritation\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eBenefit\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003ePrevents Redness\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eBenefit\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003eLong-Lasting Freshness\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eBenefit\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003eMoisturizing\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eBenefit\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003eHydrating\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003eTexture\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003eRich, Creamy\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \n    \u003ctr\u003e\n      \u003ctd\u003e\u003cstrong\u003ePackaging Quantity\u003c\/strong\u003e\u003c\/td\u003e\n      \u003ctd\u003eBox of 24 units\u003c\/td\u003e\n    \u003c\/tr\u003e\n  \n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"NISHMAN","offers":[{"title":"City Senior","offer_id":57361114595702,"sku":"NMN-108-01","price":7.89,"currency_code":"EUR","in_stock":true},{"title":"Arctic Blue","offer_id":57361114628470,"sku":"NMN-108-02","price":7.89,"currency_code":"EUR","in_stock":true},{"title":"Pyrogenous","offer_id":57361114661238,"sku":"NMN-108-03","price":7.89,"currency_code":"EUR","in_stock":true},{"title":"Gold One","offer_id":57361114694006,"sku":"NMN-108-04","price":7.89,"currency_code":"EUR","in_stock":true},{"title":"Invisible Touch","offer_id":57361114726774,"sku":"NMN-108-05","price":7.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/5055\/6278\/files\/20259263657NMN-108_Master.jpg?v=1759854207"},{"product_id":"organic-shaving-twin-set","title":"Cella Milano traditional shaving set bio shaving cream and aftershave balm","description":"\u003cdiv class=\"uk-width-medium-1-2 uk-width-small-1-1 uk-row-first\"\u003e\n\u003ch2\u003eCella traditional shaving set Bio shaving cream and aftershave balm\u003c\/h2\u003e\n\u003cp\u003e.\u003cbr\u003eFor the shaving set section we add to the two already existing sets this simple but complete set consisting of:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBio Aleo Vera Shaving Cream 150ml\u003c\/strong\u003e.\u003cbr\u003eFormulated with precious and selected organic oils, and processed according to the original procedure in a steam boiler, to obtain a creamy and consistent foam that favours the sliding of the blade. It protects against irritations and micro-cuts, leaving the skin soft and moisturised.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAloe Vera Organic Aftershave Balm 100ml\u003c\/strong\u003e.\u003cbr\u003eAn innovative, creamy and light texture that envelops the skin, soothing irritation and redness after shaving.This new aftershave balm is formulated with organic Aloe Vera which is suitable for the most sensitive skin, moisturising and protecting the skin all day long.Suitable for sensitive skin.\u003c\/p\u003e\n\u003cp\u003eThe set perfectly reflects the culture and philosophy of\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eCella Milano\u003c\/strong\u003e. Harmonious products, well-thought-out sets and extremely sophisticated packaging in their simplicity.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Cella Milano 1899","offers":[{"title":"Default Title","offer_id":57449190195574,"sku":"57094","price":16.53,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/5055\/6278\/files\/set-rasatura-tradizionale-bio-extra-extra-purissima-cella-milano.jpg?v=1779791899"},{"product_id":"organic-pre-shaving-gel","title":"Cella Milano pre shave gel organic 75ml","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan style=\"color: #ca2a0b;\"\u003e\u003cstrong\u003e\u003cspan class=\"uk-text-bio\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003ch2\u003ePre Shave Gel Organic 75ml – Cella Milano\u003c\/h2\u003e\n\u003cp\u003eThe indispensable product to prepare the skin for shaving. The gel formulation enriched with organic Aloe Vera softens and lifts hairs, making it easier for the razor to glide over the face. Prevents redness, irritation and pain. 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